The Canadian streetwear label gives "deadstock" a second life.
The Montréal-based streetwear brand Atelier New Regime was founded in 2009 by a collective of three striving creatives. ANR stands with pride for creativity, freedom and passion and offers refined aesthetics. The label, known for the striking colour orange has made a name for itself within the industry by combining fashion, art and culture. Celebs such as Rihanna, J. Cole, Lil Wayne, Bad Bunny and Rich The Kid have been spotted wearing the brand.
Atelier New Regime and Worldwide Manufacture have come together to create an upcycled capsule collection, as part of its ongoing effort to reduce its environmental and economic impact. With the “Zero Waste Initiative”, they are reviving “deadstock” fabrics from past collections to implement a more circular product cycle. The initiative is about finding a solution to an existing problem. What other people might consider waste, provides the perfect sustainable canvas for them to push their creative boundaries.
“The idea with the “Zero Waste Initiative” is that the machine is “the” tool; meaning that if you have one at your disposal and you are able to use it, you are able to produce almost anything you want — and reflecting the true DIY. I believe true sustainability should start by doing it yourself,“ Samir Ayachi, the founder of the production company Worldwide Manufacture said.
The capsule collection includes 5 limited-edition bags and is dropping on December 3rd. All of the items are handcrafted from defects and upcycled samples at Worldwide Manufacture facilities in Montreal. You can shop the sustainable collection exclusively on the brand's website.
“WE INSPIRE PEOPLE TO CREATIVELY PUSH THEIR LIMITS, TO CHANGE THEIR WORLD AND THE WORLD AROUND THEM.”
