In Conversation With: Ama Louise - UK's Breakout Musicians
© Ama Louise
Get to know breakout artist Ama Louise as she navigates the upcoming RnB scene.
Part 5/6 of UK’s breakout musician series
Meet Ama Louise, 23-year-old RnB singer/songwriter from London. Ama spoke to us about the whirlwind of a year 2022 has been for her as she grows her discography and makes a name for herself in the upcoming UK RnB scene.
Ama Louise has three singles under her belt and is set to release more this summer. Her love for music began as a child in which she credits her parents for helping her find her voice.
Driven by a love of RnB legends like Aaliyah, Destiny's Child and Alicia Keys - Ama Louise established her professional voice with her first single Unworthy, which was released in late 2021. The single was followed by No Angel, released in early 2022, accompanied by an artsy music video. No Angel combines Ama's smooth voice, an understated beat and sultry saxophone to tell a story of infidelity when having multiple love interests. Ama Louise is breaking out into the UK RnB scene with crafted songs and a soulful voice.
Ama's passion for music started at a young age when her parents heard something momentous in her voice and encouraged her to sing on family holidays. Ama told us how she would sing all the time and mimic her favourite artists. At a young age, she was infatuated with powerful singers such as Whitney Houston, Beyonce, Celine Dion and Alicia Keys. As she grew older, Ama was mainly influenced by late 90's and early 2000's RnB which has been fostered into her own music. Speaking of this influence, Ama told us 'Now I'm older, my main influences are mainly just late 90's and early 2000's because that's what I listen to and what I produce, so it wouldn't make sense for me to go into any other genre that I don't love. I just love RnB'. She added 'I'd love for people to know me as a singer and recognise me for my name and songs. I would also love to be a part of this UK RnB movement, because it's happening now, and I know there's so many singers emerging. It's kind of new, but people are acknowledging the fact that it's coming out'.
Ama Louise told us she takes lyrical inspiration from a whole bunch of things, drawing not only from her personal experiences, but other people's as well. She added 'I think as a songwriter, you are basically a poet. You can be someone else in that song. My latest song No Angel isn't about me, it's about someone else. But I kind of use their experiences to transform it into a song.' Drawing upon these inspirations, Ama added 'What inspires me is the beat that I'm writing to and how it makes me feel, I use that to inspire me. As a creative, you just take anything and try and make it your own'. No Angel is certainly a hit and in a surreal moment for Ama, got played on Capital Xtra.
An additional pinch-me moment for Ama was when she opened for artist Daniel Merriweather and joined him on stage to sing Adele's part in the single Water and a Flame at the Omeara venue in London. Ama described the moment as an 'out of body experience', adding 'when you are on stage, you don't feel like it's you singing. I was so anxious and even when I got home that night, it didn't sink in. To sing Adele, the pressure was crazy but for people to come up to me after the show and praise me - it was unreal'. Ama began her professional career as a musician right before lockdown and acknowledged the additional anxieties that come with the music industry. She told us 'It's still very new to me and I'm still finding my feet.' Despite this, Ama is already making a name for herself, and if her first two releases are anything to go by, there is no doubt she will be a success in the UK music scene.
Ama Louise has recently dropped her third single So Weak, and continues to dedicate her time to organically growing her following and breaking out into the flourishing RnB music scene.